2021

Market situation of smart wearable devices Future development prospects of smart wearable devices in 2021

Smart wearable devices are the general term for using wearable technology to intelligently design daily wearables and develop wearable devices.

At present, the more common smart wearable products include: AR/VR/MR headsets, smart audio glasses, Bluetooth headsets, wearable speakers, smart watches/ smart bracelets/ smart rings, smart clothes/ smart sports shoes, etc. With the advancement of science and technology and the development of Internet of Things technology, wearable devices have become more integrated, smaller in size, and more practical, giving people more room for imagination in the future and overcoming various technical difficulties.

Just a matter of time. The latest research by Strategy Analytics pointed out that in 2020, more than 500 million wearable devices were sold for the first time in the world. If the current growth trend continues, global sales of wearable devices will exceed 2 billion units by 2030, which will exceed the sales of smart phones. IDC data agency recently released the “Quarterly Tracking Report on China’s Wearable Device Market for the Fourth Quarter of 2020 and the Whole Year”, showing that the three giants Huawei, Apple, and Xiaomi account for 60% of the market share, and the three devices have shipped 500 units in a single quarter.

More than 10,000 units are far ahead of other industry players. With the application of technologies such as artificial intelligence, life and health, and big data to wearable devices, it will bring users a brand-new technology and health experience, which is expected to change the competitive landscape of existing wearable device manufacturers. Thanks to the advancement of mobile terminal technology, the continuous maturity of information technology, the investment of major manufacturers, and people’s attention to personal health, since 2016, the global wearable device shipments and revenue scale have increased by 13% annually Maintain steady growth. In 2020, China’s wearable device market will reach 76.7 billion yuan. Among them, Xiaomi’s Xiaomi watch and Xiaomi sports Bluetooth headset are among the TOP5 global wearable device shipments.

Affected by the epidemic, the sales of smart wrist wearable devices in 2020 will increase by 4% year-on-year. Among them, the sales of smart watches increased by 48% year-on-year. In 2021, the smart watch market is still eye-catching and will continue to be the main driver of the growth of the smart wrist wear market. The smart wrist wearable device market, catalyzed by the development of IoT, has attracted companies and investors to flock to enter. Among them, the strategic layout of mobile phone head brands in the smart wrist wear market is particularly obvious. OPPO and Redmi have entered the smart watch and smart bracelet market, Xiaomi, vivo, and ONE PLUS have entered the smart watch market, plus Huawei, Apple and Samsung that have entered the market, and head phone brands have entered the smart wrist wearable market. In 2021, under the strategic layout of the big health field and IoT, mobile phone brands will use smart wrist wearable devices as the core hardware, user-centered, and product development-driven to create more three-dimensional sports and health scenes.

Qualcomm Technologies today demonstrated the company’s overall vision in the field of wearable devices, and highlighted several important milestones for the Snapdragon wearable device platform. Qualcomm Technologies shared its growing investment in wearable device platforms and announced a new “Qualcomm Wearable Device Ecosystem Accelerator Program”, including Arm, Backgammon, Fossil, OPPO, Verizon, Vodafone and Zebra Technologies. More than 60 leading companies in the wearable device industry will participate in the program.

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